In 2021, the world is changing and so are we. In this new year, we are showing up with a brand new look.

When we first launched The Lip Bar almost 9 years ago, our CEO, Melissa Butler, started by making lipstick in her kitchen. Our old logo was an ode to our signature lipsticks that work for women of all complexions. A lot of things have changed around here since then-- 9 years later, we have evolved into so much more.

 Today, we are making makeup easy through complexion-based makeup recommendations and products that are simple to use for every skill level. Many of you, have been following our journey since the beginning, and have witnessed our insane growth just within the last couple years.

Yes we are lip. But now we are so much more. We are face and lip, and everything in between. Whether you’re a busy mom or a business mogul or both, we want your makeup to work for you. And we want our logo to be reflective of the bold statement we’re making in the beauty space.

Beauty is for everyone

Beauty is in everyone

Beauty isn’t something to transform into

Beauty is your birthright

And therefore is a simple expression of you!

We started In the kitchen, but now we’re here! New Look, Same Goal, Same Great Products. Thank you all so much for your endless support and love.  We hope you love our new look as much as we do!

Welcome to TLB Beauty. Makeup made easy.


Our brand new logo:




What does this mean?

We have a new look, but all products are still easy to use, easy to shop, and easy to love. TLB is and will always be vegan, cruelty-free and here for women of all complexions. Our new logo just allows us to show up in a way that captures everything we’ve become.

Will the logo be on every new product I order?

Great question! You’ll see a mix of the new and old logo on products as we transition. Some new products like our Quick Conceal Caffeine Concealer, already feature our new logo.

When will I start to see the new logo?

We have slowly transitioned all our platforms over to the new logo. You’ll start to see the new logo on our website, flyers, texts, email, and social platforms.


Please let us know what you think of our new look or any additional questions you have below in the comments!


Marci Washington

The new logo, will take some getting used too. There was something sexy & special with the old logo. This just seems to mainstream. Still a fan of your products!


Congrats on the rebranding! Looks great!


I love your products so much! The blush shade “Werk” changed my life.

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