About Us
TLB is maximum impact, minimal effort beauty must-haves designed for your complexion.
Founded and owned by Women of Color.
OUR TONE SETS THE TONE
Our five-star must-haves make high impact beauty easy. Pigments that pop. Hues that hit different. Budge-proof shades that won’t stop.
FORMULATED WITH PURPOSE & INTEGRITY
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality. Non-toxic beauty essentials in non-toxic people. Full stop.
FOUNDED BY
WOMEN OF COLOR
DESIGNED FOR
YOUR COLOR
100% VEGAN
+ CRUELTY-FREE
NON-TOXIC
INGREDIENTS & PEOPLE
12,000 5 STAR
REVIEWS
WALL STREET EXPAT. SHARK TANK REJECT.
TRAILS BLAZED. BAR RAISED. PROUDLY SELF-MADE.
MELISSA BUTLER BAWSE & CEO, THE LIP BAR
Fed up with the toxic one-shade-fits-most beauty industry, the self-made CEO, Melissa Butler, turned her frustration into action—stepping off the lucrative-but-soulless corporate ladder and into her Brooklyn kitchen to whip up vibrant vegan lipstick.
A rejection on Shark Tank only fueled Melissa’s tenacious spirit—motivating her to reclaim power over her own dream. She grew The Lip Bar beyond lipstick to TLB: award-winning maximum impact, minimal effort beauty must-haves for all.
WHERE TO FIND US
TLB is now available in over 2,000 stores nationwide! You can find us in 1000+ Target Stores, 600 Walmart Stores, 100+ CVS Stores, Meijer stores & our Flagship Store in Downtown Detroit. We are also available on Amazon.com!!Use our store locator below to find TLB in a location near you!
PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”
"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."
“The Straight Line Eyeliner has a creamy pigmented formula that can make formula can make a precise line on its own or be blended out for a Kim Kardashian-level smoky eye.”
“The Tinted Shimmer Balm lends just the right amount of subtle color, and a hint of peppermint that will make you want to reapply over and over again.”