About Us
TLB is maximum impact, minimal effort beauty must-haves designed for your complexion.
Founded and owned by Women of Color.
OUR TONE SETS THE TONE
Our five-star must-haves make high impact beauty easy. Pigments that pop. Hues that hit different. Budge-proof shades that won’t stop.
FORMULATED WITH PURPOSE & INTEGRITY
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality. Non-toxic beauty essentials in non-toxic people. Full stop.
FOUNDED BY
WOMEN OF COLOR
DESIGNED FOR
YOUR COLOR
100% VEGAN
+ CRUELTY-FREE
NON-TOXIC
INGREDIENTS & PEOPLE
12,000 5 STAR
REVIEWS
WALL STREET EXPAT. SHARK TANK REJECT.
TRAILS BLAZED. BAR RAISED. PROUDLY SELF-MADE.
MELISSA BUTLER BAWSE & CEO, THE LIP BAR
Fed up with the toxic one-shade-fits-most beauty industry, the self-made CEO, Melissa Butler, turned her frustration into action—stepping off the lucrative-but-soulless corporate ladder and into her Brooklyn kitchen to whip up vibrant vegan lipstick.
A rejection on Shark Tank only fueled Melissa’s tenacious spirit—motivating her to reclaim power over her own dream. She grew The Lip Bar beyond lipstick to TLB: award-winning maximum impact, minimal effort beauty must-haves for all.
WHERE TO FIND US
We’re in over 1,000 stores nationwide! TLB is now available in 750 Target Stores, 500 Walmart Stores, and our Flagship Store in Downtown Detroit. Use our store locator to find TLB in a store near you.
PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”
"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."
“The Straight Line Eyeliner has a creamy pigmented formula that can make formula can make a precise line on its own or be blended out for a Kim Kardashian-level smoky eye.”
“The Tinted Shimmer Balm lends just the right amount of subtle color, and a hint of peppermint that will make you want to reapply over and over again.”