Easy To Use Products


Vegan & Cruelty-Free


Inclusive Ideology

We Make Makeup Easy

Life is difficult, your makeup should be easy. We make easy to use products that help streamline your beauty routine. Take our complexion quiz so we can make complexion based recommendations!

Best Sellers

Allure Best of Beauty

Our Fresh Glow 2in1 Bronzer + Blush Duo is now an Allure Best of Beauty Award winner! This 2 layer beauty gives you glow in a jiffy. First layer is a luminous bronzer and the second layer has a beautiful highlighting blush that is curated by complexion for convenience. No wonder beauty editors love it!

Fresh Glow Bronzer + Blush Duo $22
Fresh Glow Bronzer + Blush Duo $22
Fresh Glow Bronzer + Blush Duo $22
Fresh Glow Bronzer + Blush Duo $22
Fresh Glow Bronzer + Blush Duo $22

WHY I STARTED THE LIP BAR Why I Started The Lip Bar

Why I Started The Lip Bar

In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard.

-Melissa Butler, Founder & CEO

Everyone Is Talking About Us

Featured In
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo
Image of media outlet logo

See Our Products in Action

Bawse Lady
$13

“I have always wanted a bold dark red lip color but could never find the perfect shade, until I found the Lip Bar on Instagram and met Bawse Lady. In love with it."

- Belkys K.

Staycation
$22

"I decided to get staycation because I wanted something that would go with my skin tone. Needless to say I love it and wear it all the time now. It looks gorgeous on my skin."

- Precious B.

Hi-Brow
$14

“The pencil glides on smoothly and the gel sets everything into place. You need THIS in your life!!!”

- Sadie H.

3:00 BOSS MOVES FAST FACE KIT
$99

"Simple application for a beginner. I am very

satisfied."

-Shanita M.

Goddess
$14

“I absolutely love this formula! It has a smooth finish and looks amazing on my brown skin!”
- Tracey W.

Boy Trouble
$13

"This lip shade is fire and I always get compliments when I rock it!!"

-Christine A