SHOP BEST SELLERS

FOUNDED & OWNED
BY WOMEN OF COLOR

DESIGNED
FOR YOUR COLOR

100% VEGAN
& CRUELTY FREE

NON-TOXIC
INGREDIENTS & PEOPLE

12,000+
5-STAR REVIEWS
INSTANT Confidence BOOSTERS
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BUNDLES Curated BY COMPLEXION
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Us— Being — Us

Sets the Tone
SHOP BEAUTY BY SHADE FAMILY
Products deliberately designed for your complexion
Don’t Know Your Shade Family?

High Impact
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.

Skin Glow
Highlighting Skin Serum
Highlighting Skin Serum
Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.


Melissa Butler
Founder & CEO
Founder & CEO

