
FOUNDED & OWNED
BY WOMEN OF COLOR

DESIGNED
FOR YOUR COLOR

100% VEGAN
& CRUELTY FREE

NON-TOXIC
INGREDIENTS & PEOPLE

12,000+
5-STAR REVIEWS
Maximum Impact, Minimal Effort Vegan Beauty
Showing up and stopping at nothing with five-star reviews that say everything.
BEST SELLERS
HOT
Meet the New Mattes
Our best selling mattes are back in 3 new shades.

BUNDLES Curated BY COMPLEXION

Us— Being — Us

Sets the Tone
SHOP BEAUTY BY SHADE FAMILY
Products deliberately designed for your complexion
Don’t Know Your Shade Family?

Ruma is wearing
Easy Beauty Bundle in Honey
with gloss shade Bourgeois
Easy Beauty Bundle in Honey
with gloss shade Bourgeois
High Impact
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.

Skin Glow
Highlighting Skin Serum
Highlighting Skin Serum
Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.


Melissa Butler
Founder & CEO
Founder & CEO


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