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FOUNDED & OWNED
BY WOMEN OF COLOR
DESIGNED
FOR YOUR COLOR
100% VEGAN
& CRUELTY FREE
NON-TOXIC
INGREDIENTS & PEOPLE
12,000+
5-STAR REVIEWS
INSTANT Confidence BOOSTERS
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Us— Being — Us
Sets the Tone
SHOP BEAUTY BY SHADE FAMILY
Products deliberately designed for your complexion
Don’t Know Your Shade Family?
High Impact
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.
Wall Street expat.Shark Tank reject. Won’t take no for an answer mindset. Trails blazed. Bar raised.
Melissa Butler Founder & CEO
PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”
"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."