FOUNDED & OWNED
BY WOMEN OF COLOR
FOR YOUR COLOR
& CRUELTY FREE
INGREDIENTS & PEOPLE
Maximum Impact, Minimal Effort Vegan Beauty
Showing up and stopping at nothing with five-star reviews that say everything.
Our — Hues — Hit — Different
VIRTUAL TRY ON
Easy Beauty Bundle in Honey
with gloss shade Bourgeois
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.
Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Founder & CEO
PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”
"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."
“The Straight Line Eyeliner has a creamy pigmented formula that can make formula can make a precise line on its own or be blended out for a Kim Kardashian-level smoky eye.”