Easy To Use Products
Vegan & Cruelty-Free
We Make Makeup Easy
Life is difficult, your makeup should be easy. We make easy to use products that help streamline your beauty routine. Take our complexion quiz so we can make complexion based recommendations!
Allure Best of Beauty
Our Fresh Glow 2in1 Bronzer + Blush Duo is now an Allure Best of Beauty Award winner! This 2 layer beauty gives you glow in a jiffy. First layer is a luminous bronzer and the second layer has a beautiful highlighting blush that is curated by complexion for convenience. No wonder beauty editors love it!
WHY I STARTED THE LIP BAR Why I Started The Lip Bar
Why I Started The Lip Bar
In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard.
-Melissa Butler, Founder & CEO