The “Why Not More Reds” lip kit is bold, rich, and red carpet ready—It’s giving power move. It’s giving Main Character Energy!
featuring Minimalist Gloss, Savage & Hot Mama Liquid Mattes
The “Why Not More Nudes” lip kit is here to give you that clean-girl, confidence-core kind of energy—with high-impact hydration in a nude combo that won’t wash you out!
featuring Straight Livin’ liner, Curlfriend Liquid Matte & Ringleader Gloss
Why Not More Coco? After all, Coco is kind of her thing! The “Why Not More Coco” lip kit delivers a sultry, smooth multi-dimensional chocolatey brown lip look that’s an immediate must-have!
featuring Extra Gloss, Low Key & Naturalista Liquid Mattes
High-shine, high-impact, high-attitude! The “Why Not More Shine” lip kit is all about glossy lips that demand attention. It's your go-to for turning a soft beat into a serve.
featuring Straight Livin’ liner, Bare Me lipstick & Trophy Wife gloss
We collaborated with Grammy Award-winning Songstress Coco Jones to curate the hottest lip combos of the summer! The Why Not More Lippies? Collection features four co-curated lip kits guaranteed to give you main stage energy!! Cause why not do the most? This collection gives you the permission to switch up the vibe whenever you want!
How To Get The Look
