About Us

TLB is maximum impact, minimal effort beauty must-haves designed for your complexion.

Founded and owned by Women of Color.

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OUR TONE SETS THE TONE

Our five-star must-haves make high impact beauty easy. Pigments that pop. Hues that hit different. Budge-proof shades that won’t stop.

FORMULATED WITH PURPOSE & INTEGRITY

Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality. Non-toxic beauty essentials in non-toxic people. Full stop.

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FOUNDED BY
WOMEN OF COLOR

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DESIGNED FOR
YOUR COLOR

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100% VEGAN
+ CRUELTY-FREE

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NON-TOXIC
INGREDIENTS & PEOPLE

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12,000 5 STAR
REVIEWS

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WALL STREET EXPAT. SHARK TANK REJECT.

TRAILS BLAZED. BAR RAISED. PROUDLY SELF-MADE.

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MELISSA BUTLER BAWSE & CEO, THE LIP BAR

WALL STREET EXPAT. SHARK TANK REJECT.

TRAILS BLAZED. BAR RAISED. PROUDLY SELF-MADE.

Fed up with the toxic one-shade-fits-most beauty industry, the self-made CEO, Melissa Butler, turned her frustration into action—stepping off the lucrative-but-soulless corporate ladder and into her Brooklyn kitchen to whip up vibrant vegan lipstick.

A rejection on Shark Tank only fueled Melissa’s tenacious spirit—motivating her to reclaim power over her own dream. She grew The Lip Bar beyond lipstick to TLB: award-winning maximum impact, minimal effort beauty must-haves for all.

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WHERE TO FIND US

TLB is now available in over 2,000 stores nationwide! You can find us in 1000+ Target Stores, 600 Walmart Stores, 100+ CVS Stores, Meijer stores & our Flagship Store in Downtown Detroit. We are also available on Amazon.com!!Use our store locator below to find TLB in a location near you!

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FIND MY STORE

DETROIT FLAGSHIP STORE

1444 Woodward Ave.  Detroit, MI 48226

SEE STORE HOURS DIRECTIONS
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Contact Us

Email us directly at info@thelipbar.com or submit a message here:

PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”

"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."

“The Straight Line Eyeliner has a creamy pigmented formula that can make formula can make a precise line on its own or be blended out for a Kim Kardashian-level smoky eye.”

“The Tinted Shimmer Balm lends just the right amount of subtle color, and a hint of peppermint that will make you want to reapply over and over again.”