Shop the Bawse Lady Collection

There’s a reason Bawse Lady has been our best seller for five years. This shade is packed with pigments that pop! We’ll take one of each, please.

Liquid Matte Lipstick
Bawse Lady
$13
$14
TINTED SHIMMER BALM
Bawse Balm
$8

10 Years of Bawse Beauty and Counting

In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years and countless obstacles later (looking at you, Shark Tank), TLB now creates award-winning beauty products for every complexion that offer maximum impact with minimal effort. Here’s to ten more years of helping women own their bawse status! In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years later, TLB creates maximum impact, minimal effort beauty must-haves. Here's to 10 more years of helping women own their bawse status!

2012
The Lip Bar launches with Purple Rain Lipstick

2015
Shark Tank investors turn down a partnership deal

2016
The Lip Bar launches its Lip Bar Mobile

2018
Fresh Glow, TLB's first face product and Allure award winner, launches

2019
The Lip Bar flagship store opens its doors in Detroit

2020
Michelle obama wears Bawse Lady

2021
Best Selling Tinted Moisturizer Launches

2021
TLB expands into 500 Walmart and 750 Target stores nationwide

Something Bawse is Coming...

Shop TLB 10 Years of History

They’re classics for a reason—fill your cart with some of our best sellers. These products will give you maximum impact with minimal effort so you can rock your Bawse status any day of the week.

LazyProductDropCollection Fresh Glow 2-in-1 Bronzer + Blush Duo
Just Got Paid
$22
LazyProductDropCollection Fresh Glow 2-in-1 Bronzer + Blush Duo
Double Date
$22
LazyProductDropCollection Fresh Glow 2-in-1 Bronzer + Blush Duo
Girls Night
$22
LazyProductDropCollection Fresh Glow 2-in-1 Bronzer + Blush Duo
Staycation
$22
LazyProductDropCollection Fresh Glow 2-in-1 Bronzer + Blush Duo
Travel Bug
$22
Liquid Matte Lipstick
Bawse Lady
$13

We're Celebrating 10 Years of TLB

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