The World’s Best Red Has New Friends
Rock the world’s best red with our new Straight Bawse Lip Liner, Bawse Balm, and Bawse Glawse Lip Gloss. That’s right, the iconic Bawse Lady Liquid Lipstick, which looks amazing on every skin tone thanks to its blue-based red shade, is now available in all your favorite TLB lip formulas. What better way to celebrate 10 years of TLB?!
Shop the Bawse Lady Collection
There’s a reason Bawse Lady has been our best seller for five years. This shade is packed with pigments that pop! We’ll take one of each, please.
10 Years of Bawse Beauty and Counting
In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years and countless obstacles later (looking at you, Shark Tank), TLB now creates award-winning beauty products for every complexion that offer maximum impact with minimal effort. Here’s to ten more years of helping women own their bawse status! In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years later, TLB creates maximum impact, minimal effort beauty must-haves. Here's to 10 more years of helping women own their bawse status!
The Lip Bar launches with Purple Rain Lipstick
Shark Tank investors turn down a partnership deal
The Lip Bar launches its Lip Bar Mobile
Fresh Glow, TLB's first face product and Allure award winner, launches
The Lip Bar flagship store opens its doors in Detroit
Michelle obama wears Bawse Lady
Best Selling Tinted Moisturizer Launches
TLB expands into 500 Walmart and 750 Target stores nationwide
Something Bawse is Coming...
Shop TLB 10 Years of History
They’re classics for a reason—fill your cart with some of our best sellers. These products will give you maximum impact with minimal effort so you can rock your Bawse status any day of the week.