Shop the Bawse Lady Collection
There’s a reason Bawse Lady has been our best seller for five years. This shade is packed with pigments that pop! We’ll take one of each, please.
Bawse Lady
Bawse Balm
10 Years of Bawse Beauty and Counting
In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years and countless obstacles later (looking at you, Shark Tank), TLB now creates award-winning beauty products for every complexion that offer maximum impact with minimal effort. Here’s to ten more years of helping women own their bawse status! In 2012, fed up with the one-shade-fits-most beauty industry, TLB set out to change the way women thought about beauty. Fast forward 10 years later, TLB creates maximum impact, minimal effort beauty must-haves. Here's to 10 more years of helping women own their bawse status!
2012
The Lip Bar launches with Purple Rain Lipstick
2015
Shark Tank investors turn down a partnership deal
2016
The Lip Bar launches its Lip Bar Mobile
2018
Fresh Glow, TLB's first face product and Allure award winner, launches
2019
The Lip Bar flagship store opens its doors in Detroit
2020
Michelle obama wears Bawse Lady
2021
Best Selling Tinted Moisturizer Launches
2021
TLB expands into 500 Walmart and 750 Target stores nationwide
Something Bawse is Coming...
Shop TLB 10 Years of History
They’re classics for a reason—fill your cart with some of our best sellers. These products will give you maximum impact with minimal effort so you can rock your Bawse status any day of the week.
Bawse Lady
