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FOUNDED & OWNED
BY WOMEN OF COLOR

DESIGNED
FOR YOUR COLOR

100% VEGAN
& CRUELTY FREE

NON-TOXIC
INGREDIENTS & PEOPLE

12,000+
5-STAR REVIEWS

INSTANT Confidence BOOSTERS

Us— Being — Us

Sets the Tone

Products deliberately designed for your complexion
Don’t Know Your Shade Family?

Our Hues Hit Different

Try it Before You Buy It with Target Beauty Studio

Try it Before You Buy It with <span style="color:#D10000;">Target</span> Beauty Studio

High Impact
JUST LIKE THAT

Look natural glam or be like DAMN!—
and still be done in 5 minutes.

Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.

<span class="high-heading summer_loving">High Impact</span> <br>JUST LIKE THAT
FAST FACE ESSENTIALS

Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.

Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Melissa Butler
Founder & CEO
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>

PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”