FOUNDED & OWNED
BY WOMEN OF COLOR

DESIGNED
FOR YOUR COLOR

100% VEGAN
& CRUELTY FREE

NON-TOXIC
INGREDIENTS & PEOPLE

12,000+
5-STAR REVIEWS

Maximum Impact, Minimal Effort Vegan Beauty
Showing up and stopping at nothing with five-star reviews that say everything.

BEST SELLERS

Us Being Us

Sets the Tone

Products deliberately designed for your complexion
Don’t Know Your Shade Family?

Our Hues Hit Different

VIRTUAL TRY ON

VIRTUAL TRY ON
Ruma is wearing
Easy Beauty Bundle in Honey
with gloss shade Bourgeois

High Impact
JUST LIKE THAT

Look natural glam or be like DAMN!—
and still be done in 5 minutes.

Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.

<span class="high-heading summer_loving">High Impact</span> <br>JUST LIKE THAT
Skin Glow
Highlighting Skin Serum

Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.

Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Melissa Butler
Founder & CEO
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for  an answer mindset. <br>Trails blazed. <br>Bar raised.<br>

PopSugar awarded our Tinted Skin Conditioner the Best Skin Tint! “This vegan, cruelty-free tinted moisturizer delivers light coverage that looks like skin, albeit more glowy and even-toned.”

"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."

Best Damn Lip Liners of All Time

Finding the right lip liner for deeper skin tones can be tricky, which is why The Lip Bar’s mission is to create inclusive shade ranges that cater to deeper complexions so that no one’s left behind in the makeup aisle... “I love this lip liner,” writes one tester. “It goes on so smooth without tugging or pulling on your lips and stays on very nicely. I’m going to purchase again.

TAG US @THELIPBAR FOR A CHANCE TO BE FEATURED