What We Believe In

Easy To Use Products

Vegan & Cruelty-Free

Inclusivity
FIND YOUR SHADE,
We Curate The Rest.
Once we know which shade family you are in, we recommend other products that work perfectly for you.
TAKE OUR
COMPLEXION QUIZ
what’s happenin’ at tlb

New Year, New Look, Same Easy To Love Formulas and Shades. Check out our blog to learn more about our new logo!

Shop our NEW Pamper Your Pout Lip Care Kit: Rockstar Lip Scrub and Juicy Lip Serum for Kissably Soft Lips!

This Week Only: Build Your Winter Essentials Duo! Choose from select TLB favorites and get 2 products for $22!

Get it before it’s gone! Baby Bellini Lipstick is now on sale for $9!
Best Sellers
Fast Face Kits
Fresh Glow Bronzer + Blush Duo
$22
Mascara
Lash Flash Strengthening Mascara
$14
Bawse Lady
Bawse Lady Liquid Matte Lipstick
$13
Liquid Matte Lipstick
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Crown Me
$13
$8
Quick Conceal Caffeine Concealer
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1:00 Ivory Caffeine Concealer
$15
Straight Line Eyeliner
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Straight Grindin' Eye Liner
$10
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