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BY WOMEN OF COLOR
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FOR YOUR COLOR
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Us— Being — Us
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SHOP BEAUTY BY SHADE FAMILY
Products deliberately designed for your complexion
Don’t Know Your Shade Family?
High Impact
JUST LIKE THAT
Look natural glam or be like DAMN!—
and still be done in 5 minutes.
Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.
FAST FACE ESSENTIALS
Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.
Melissa Butler
Founder & CEO
Founder & CEO