How to shop for foundation and concealer online


We get it. Shopping online for foundation can be a very stressful, confusing, and uncertain process. All of our complexion-based products are currently exclusive to our website, and we wanted to make shopping them as easy as possible. 

With all our products, our  number one goal is to make our products easy to shop, easy to use, and easy to love. Because makeup to be the last thing you stress out about.

We’ve provided various resources like our complexion quiz, to make finding not only your foundation and concealer easy, but also finding other beauty products like our lip colors to match your complexion. You don’t even have to think about what products to buy, our experts have done that for you! 

Keep reading to learn more about our 3 best-recommended  tips for finding your shade in our complexion products online. 


Try Out Our New Complexion Quiz

Our new complexion quiz allows you to easily find products that work best for your complexion. In just a few short steps, we can recommend your best foundation, concealer, blush and bronzer Duo, lip products, and more! The quiz works two ways. First, by predicting your best shade match based on a previous brand’s foundation, and secondly, by matching based on your selection of the model closest to your shade. Many #Lipbarbeauties have already found their perfect shade match by using our shade finder. 

 Take the quiz here to find the perfect products for your skin tone. 

Utilize our Facebook Community as a resource 

If you didn’t know, it goes down in our Facebook group, The Lip Bar Beauties. Not only, can you find a community of people who love our products just as much as you, but you can also use this as a resource to see how our products look on other  everyday women. Our Lip Bar Beauties post daily, and it’s really helpful to see how products look in a raw and unfiltered way. You can even make a post in the group asking the opinion of others about different lip shades, complexion products, etc. The group is a great resource to lean on when you might just need a little more confidence before making a purchase.

Check out the brand’s social media pages to find people who look like you 

Diving a little deeper into the social realm, our Instagram is also a great place to start when shopping for foundation concealers. You can refer to older photos we’ve posted on our feed,and also utilize the resources we’ve provided in our Instagram highlights. We’ve provided a shade guide featuring a mix of model images and UGC, as well as highlight bubbles for each of our shade families. We recommend using a mix of our social media content and website imagery if you’re struggling with figuring out your perfect shade. If you are still struggling, send an email to with photos of yourself in bright lighting, no filters, and makeup-free. You’ll receive a complexion recommendation from one of our skilled makeup artists within 48-72 hours (excluding weekends.) 

For more complexion based recommendations straight to your inbox, sign up for our email list at the bottom of this page. And follow us on social media for  makeup tips, tutorials and more!






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